Hands down the most terrifying phase of building a new tech startup is launch. So many pieces of a very complex puzzle have to come together at exactly the same time in exactly the right way for things to go right.
If you’ve never gone through it, you may be wondering what on Earth I’m on about. After all, isn’t the goal just to get the product out the door as fast as possible? Release early, release often and all that, right? Well, not in my experience. I have actually witnessed many products that launched way too early! But more importantly, I’ve seen teams that launched way too wrongly.
While experience is helpful in getting all of those moving parts in sync and timed up perfectly, it also contributes to that overall dread. The more products you’ve launched, the more you know how many things can go wrong, and just how slightly one variable can be off to throw the whole machine into chaos and, worst of all, how much luck is actually involved!Continue Reading